2024 Ford F-150
Technology
It's One Smart Truck
Loaded with intelligent technology to help make doing things while on the job or for recreation go smooth. Now you can load up, tow and work from just about anywhere.


Hands-Free Highway Driving
Let go of the wheel and help reduce the stress of driving with available BlueCruise. Experience the magic of hands-free highway driving on 97% of controlled access highways in U.S. and Canada.

Towing Tech
Innovative towing technology helps make trailering and loading up easy. Integrated features like Pro Trailer Backup Assist™ and Pro Trailer Hitch Assist™ help make hitching up and backing up go smoothly and confidently.

Head-Up Display
Real-time driving information is projected onto the windshield so your eyes don't leave the road.
Interior | Exterior

Renewed Style
New Year, Newer Truck
Poised to make an impression. The 2024 F-150® truck lineup features revamped stylish grilles, headlamps, belt-line trim, and fender molds. Giving it a do-anything up-to-date appearance.

LED Lighting
Clear Roads Ahead
Available LED fog lamps cut through the mist in murky conditions. Available LED Dynamic Bending Headlamps adjust for clarity around curves creating a wide beam to help you see what's off to the side. LED headlamps are standard on all F-150® models.

Dimensions
Fits Your Lifestyle
It's not a one-dimensional kind of truck, it's the ultimate do-it-all pickup. Arrange it however you like with multiple choices of wheelbases, body styles, seating options and more. From the standard 209.1-inch XL Regular Cab to the hulking 243.5-inch King Ranch® SuperCrew®, there's an F-150 truck that fits your life perfectly.
Pro Access Tailgate
Enjoy the ease and convenience of the Pro Access Tailgate. This smart design puts you up to 19-inches closer to the truck bed for an easier reach inside. The driver-side approach swing gate is the only pickup in its class* to offer a 100-degree fully opened integrated tailgate. Allowing ample room to easily gain access even when hitched to a trailer. Furthermore, it can still be folded down like a traditional tailgate. **
*Class is Full-Sized Pickups under 8,500 GVWR.
**See Owner's Manual for important operating instructions.
Pro Access tailgate available starting spring 2024.

Performance
So Much Power, So Many Possibilities.
Immense power comes in all sizes. Whether you're looking for the perfect work truck to move your crew, tools and cargo - or a powerful weekend warrior with remarkable endurance that allows you to assert your freedom to go further longer - we've got a powertrain fit for the job.

3.5L PowerBoost® Hybrid V6
With the hybrid engine not only will you get exceptional capability courtesy of a strong 430 horsepower* V6, and a class-leading 1,755 lbs. payload. *
*Class is Full-sized trucks under 8,500 lbs. GVWR. Max payload of 1,755 lbs. available on SuperCrew® 5.5' box 4x4 with available 3.5L PowerBoost® Hybrid engine. Max payload varies and is based on accessories and vehicle configuration. See label on door jamb for carrying capacity of a specific vehicle..

5.2L Supercharged V8
Straight up, you'll experience a best-in-class 720 horsepower* jaw-clenching adrenaline surge as you white-knuckle your way over dry cracked earth. Enough said.
*Horsepower ratings based on premium fuel per SAE J1349 standard. Your results may vary.
Moves More So You Can Do More
The bigger the job the more strength required to get it done. Whether your weekend calls for an off-roading adventure or home improvement updates, F-150® trucks deliver class-leading numbers in both towing and hauling capability. That's why our trucks are called upon to get you where you need to be - with what you need.

Towing and Hauling
There's tons of capability at the ready. That's because the 2024 F-150® pickup delivers an astounding class-leading available tow rating up to 13,500 lbs. * and 2,445 lbs. ** payload. All the power you need to haul tools, camper or whatever.
*Max towing of 13,500 lbs. available on F-150® SuperCrew 6.5' box 4x4 with available 3.5L EcoBoost® V6 engine. Class is Full-Size Pickups under 8,500 lbs. GVWR. When properly equipped. Max towing varies and is based on accessories and vehicle configuration.
**Max payload of 2,445 lbs. available on F-150® Regular Cab 8' box 4x2 with available 3.5L EcoBoost® V6 engine. Class is Full-Sized Pickups under 8,500 lbs. GVWR. When properly equipped. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

Off-Roading
In order to tackle the some of the worlds most grueling terrain's you need a truck that's engineered for that very reason. That's why Ford offers a rugged, powerful line of off-road trucks. Ford F-150® Raptor R™, Raptor®, TREMOR®, and the STX® FX4® pickup.
Professional driver on a closed course. Always consult the Raptor supplement to the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.
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Wilson Motors
1101 East Coliseum Dr.
Snyder, TX 79549
- Sales: 325-573-6351